Too Much B.S. in Your Marketing Copy?

Yes, it’s easy to get carried away when writing sales letters or marketing collateral.  When the engineers stir in lots of jargon and acronyms, then the boss embellishes with extra adjectives, the B.S. level can get out of control.  Luckily, there’s a handy, objective tool to help shovel the you-know-what out of their marketing copy.
Brian [...]