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Too Much B.S. in Your Marketing Copy?
Yes, it’s easy to get carried away when writing sales letters or marketing collateral. When the engineers stir in lots of jargon and acronyms, then the boss embellishes with extra adjectives, the B.S. level can get out of control. Luckily, there’s a handy, objective tool to help shovel the you-know-what out of their marketing copy.
Brian [...]
Four Ways to Maximize Your Trade Show Investment
Exhibiting at trade shows and conferences can involve a huge investment—of both human and financial resources. Regardless of how simple or elaborate your display, a little pre-show preparation can make a big difference in the number and quality of the leads you collect. Here are four pre-show efforts that [...]
27Jun2008 | Katherine Chalmers | 0 comments | Continued