Archive for Katherine Chalmers
Ten Questions to Ask Your Web Development Vendor
When you’re starting a major Web development program with a new vendor, it’s best to take some time to really understand the vendor’s processes and your expectations. Here are ten important questions to help you frame your discussion to make sure you’re both on the same (web) page.
What is your approach to Web design?
In which [...]
Bootstrapping Your Public Relations Program
When cash is tight and the burn rate is keeping the CFO awake at night, many companies start their belt tightening by eliminating their public relations program. Since PR efforts do not translate into immediate sales leads and publication lead times can be as long as 4-6 months, many startup executives mistakenly believe that eliminating [...]
3Sep2008 | Katherine Chalmers | 0 comments | Continued
Too Much B.S. in Your Marketing Copy?
Yes, it’s easy to get carried away when writing sales letters or marketing collateral. When the engineers stir in lots of jargon and acronyms, then the boss embellishes with extra adjectives, the B.S. level can get out of control. Luckily, there’s a handy, objective tool to help shovel the you-know-what out of their marketing copy.
Brian [...]
Four Ways to Maximize Your Trade Show Investment
Exhibiting at trade shows and conferences can involve a huge investment—of both human and financial resources. Regardless of how simple or elaborate your display, a little pre-show preparation can make a big difference in the number and quality of the leads you collect. Here are four pre-show efforts that [...]
27Jun2008 | Katherine Chalmers | 0 comments | Continued