Yes, it’s easy to get carried away when writing sales letters or marketing collateral.  When the engineers stir in lots of jargon and acronyms, then the boss embellishes with extra adjectives, the B.S. level can get out of control.  Luckily, there’s a handy, objective tool to help shovel the you-know-what out of their marketing copy.

Brian Fugere, Chelsea Hardaway, and Jon Warshawsky, authors of the book Why Business People Speak Like Idiots have made available Deloitte Consulting’s infamous “Bullfighter.”  This freeware plug-in for Microsoft Word analyzes your marketing copy then calculates a Flesch Reading Ease score and a Bull Index score.  Once you know your scores, you can adjust your copy as needed.

Download Bullfighter 1.2 here:
http://www.fightthebull.com/bullfighter.asp