Feature Article #1
Too Much B.S. in Your Marketing Copy?
Yes, it’s easy to get carried away when writing sales letters or marketing collateral. When the engineers stir in lots of jargon and acronyms, then the boss embellishes with extra adjectives, the B.S. level can get out of control. Luckily, there’s a handy, objective tool to help shovel the you-know-what out of their marketing copy.
Brian [...]
Katherine Chalmers | August 28th, 2008 | Continued
Feature Article #2
Four Ways to Maximize Your Trade Show Investment
Exhibiting at trade shows and conferences can involve a huge investment—of both human and financial resources. Regardless of how simple or elaborate your display, a little pre-show preparation can make a big difference in the number and quality of the leads you collect. Here are four pre-show efforts that [...]
Katherine Chalmers | June 27th, 2008 | Continued
About this Site
Sales Lead Success is dedicated to helping marketers and inside sales pros – the folks in the early sales pipeline trenches – build robust programs for identifying prospective buyers and nurturing their companies’ relationship with them until they are ready to enter the sales pipelines.
If you’re looking for branding strategies or academic theories about integrated [...]
